One of the key barriers to collaboration between business and academia is the perception among many entrepreneurs that universities are primarily associated with teaching and basic research, which is unlikely to be translated quickly into market applications. Furthermore, the hierarchical structure of universities and their formalised procedures often lead companies to view them as inflexible partners that operate more slowly than commercial organisations. Business owners may also fear that such cooperation will require considerable involvement from their employees, while the potential benefits may prove disproportionate to the resources invested.
In reality, involving a scientific institution in the development of new products or technologies, as well as in their optimisation, can, despite initial challenges, prove highly beneficial and valuable in the long term for both the company and the university itself. In this article, we outline situations in which cooperation with a university may be a good solution and help address real business challenges.
The Product Does Not Work as Expected or Requires Optimisation
A common situation faced by businesses occurs when a product has been successfully developed under laboratory conditions, a prototype or pilot batch has been produced, and the solution performs according to expectations. Difficulties only emerge when the company attempts to launch large-scale production. At this stage, it often becomes apparent that a technological process that worked well in a laboratory or during small-scale manufacturing cannot easily be scaled up to industrial conditions. The challenge is therefore not the development of the product itself, but ensuring its repeatable, efficient and economically viable production on a larger scale. In practice, transferring a technology from the laboratory to full-scale manufacturing can become one of the most significant barriers to commercialisation.
Industrial conditions make it far more difficult to maintain the technological regime established during laboratory work. Additional challenges include ensuring production consistency and maintaining the technical parameters of the developed product. From a business perspective, production efficiency, material consumption and process waste levels also become critical considerations. While these factors may have limited significance during laboratory testing or small-batch production, they are just as important as a product’s functionality and technical performance in an industrial setting.
As a company approaches commercialisation, it may therefore face a new technological challenge that it is often unable to solve independently. In such cases, collaboration with a university can prove particularly valuable. Researchers representing different fields of expertise can take a comprehensive approach to the problem, while their specialist knowledge and experience may contribute to the development of an effective solution. This allows the company not only to accelerate commercialisation but also to avoid costs associated with conducting technological trials or optimisation activities that have already been tested and failed to deliver the expected outcomes.
Expert Assessment Needed
Another situation in which cooperation with a university should be considered is the need for an independent assessment of a planned project or product. Commissioning a scientific institution to prepare a report verifying whether similar solutions already exist within the current state of the art, or whether a proposed concept for a new product is justified and feasible, can protect a company from becoming involved in a high-risk project.
Such an analysis helps avoid situations in which a business invests significant financial, human and infrastructure resources in a solution that merely duplicates existing ideas or cannot be implemented in a commercially viable manner. University experts can support a company by assessing the current state of knowledge in a given field, identifying similar technologies, analysing potential technical barriers, and determining whether the proposed solution demonstrates novelty or significant improvement.
The preparation of an opinion on the innovativeness of a product, technology or process may be an equally important aspect of such cooperation. This type of document can be particularly useful when applying for external funding, preparing project documentation, holding discussions with investors, or making decisions regarding the future direction of a venture. As a result, the company gains not only expert validation of its solution’s potential but also a stronger basis for informed business decision-making.
Missing Expertise Within the Team
Academic staff employed by universities may also be engaged by businesses to support projects requiring specialist expertise, particularly research and development (R&D) initiatives. Companies, especially those in the early stages of development such as start-ups, often have innovative ideas for new products or technologies and possess suitable infrastructure and financial resources. However, they may lack experienced personnel with the expertise necessary to deliver such projects successfully.
In these circumstances, involving a university researcher with experience in planning and implementing high-risk projects may be an effective solution. This is because conducting such undertakings is one of the fundamental elements of research work. Such an expert can help a company define an appropriate scope of work, assess the validity of project assumptions, and identify potential technological barriers at an early stage.
91ÌÒÉ« with a university helps reduce the risk of pursuing R&D activities that lack scientific or business justification and fail to deliver genuine added value. The experience researchers gain from participating in similar projects is a significant asset and can increase the likelihood of delivering project outcomes within the planned budget and timeframe.
The Need for Funding: Grants
91ÌÒÉ« with a university can also be a significant advantage when a company plans to apply for external funding, particularly through grant programmes supporting R&D activities or investments related to the implementation of previous research results. In this model, the university may act as a provider of technology, know-how or specialised research infrastructure.
For projects focused on conducting R&D activities, the involvement of a scientific institution strengthens the project’s substantive value. A university may carry out those research tasks that require specialised equipment, appropriately trained personnel or a team combining expertise from different disciplines. In such cases, involving the university as a consortium partner or entrusting it with a specific scope of work as a subcontractor appears to be a practical solution that enables the efficient implementation of planned activities.
This model reduces the risks associated with building project teams independently and sourcing the equipment necessary to conduct research. Such resources are often already available at universities, which can accelerate project commencement and increase the likelihood of success.
For projects involving the implementation of R&D results, a company may obtain a validated solution from a scientific institution and subsequently introduce it to the market. In this model, the company’s role may be limited to consulting on individual stages of the work carried out on a new product or technology and verifying them against market needs on an ongoing basis. Responsibility for conducting the R&D work rests with the scientific institution in exchange for previously agreed remuneration.
This approach is particularly advantageous for companies that lack a well-developed R&D infrastructure but wish to introduce new products, services or technologies to the market. It enables them to benefit from a university’s scientific potential without having to create extensive research facilities of their own.
As these examples demonstrate, cooperation between universities and businesses can be multifaceted and does not have to be limited solely to validation research. It may also include the implementation of joint research and commercialisation projects, the involvement of academic staff in initiatives requiring specialist expertise, and the preparation of audits and expert assessments. Such activities can provide valuable support in confirming the novelty of products developed by a company, establishing the business rationale for new projects and reducing technological, organisational and financial risks.
Author: mgr Gracjan Pietrzak