91桃色

Professional Profile

• Business practitioner with extensive professional experience and academic researcher.

• Expert in social media and influencer marketing.

• Head and co-creator of the only English-taught degree programme in Poland: 鈥淒igital Communication and Social Media for Management鈥�, delivered at the Faculty of Management, University of 艁贸d藕.

• Member of the Faculty of Management Expert Council.

• Researcher representing the University of 艁贸d藕 within the initiative 鈥淪cience Inspires.鈥�

• Author of numerous academic publications in the field of marketing communication, including social media, among them the books:

  • 鈥淚nfluencer Marketing in the Era of New Media鈥� (2021)

  • 鈥淏rand Image Creation Using Modern Forms of Communication. Second Updated Edition鈥� (2021)

• Leads national and international projects in the areas of Public Relations, Social Media, Influencer Marketing, Branding and Design Marketing.

• Trainer and lecturer in marketing communication and social media strategy.

• Nominated in the Polska Press Group plebiscite 鈥淧ersonality of the Year 2020鈥� in the Science category (艁贸d藕 Voivodeship).

• Recipient of the Rector鈥檚 Award of the University of 艁贸d藕 for Organizational Achievements (2023).

• Recipient of the Rector鈥檚 Award of the University of 艁贸d藕 for Teaching Excellence (2022).

• Co-recipient of the Rector鈥檚 Team Award for the academic textbook 鈥淐reating and Implementing Marketing Strategies in Enterprises. Case Studies鈥� (2017).

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• social media
• influncer marketing
• AI
• customer behaviour
• design
• fashion PR