The initiative has been created to create a space for women working at the intersection of science, innovation and real socioeconomic impact 鈥� a place to initiate dialogue, exchange experiences and build lasting professional relationships. Particular attention was paid to supporting early-career female researchers in developing their visibility and self-confidence.
Creating a space for cooperation and experience sharing
Over 40 women participated in the first meeting 鈥� researchers, project team members from across Poland, business partners and institutional representatives. The high turnout confirmed the need for initiatives that go beyond formal meetings and create conditions for authentic collaboration.
Thanks to combining expert knowledge with interactive elements, the event also provided time for networking and informal conversations, recognising these moments as the foundation for long-term relationships.
This approach aligns with the broader strategy of the BIO4PAK project, which emphasises not only scientific excellence but also cooperation and knowledge exchange as the foundations of innovation.
At the same time, this initiative addresses a broader structural challenge. Women still make up only around 34% of researchers in the EU and even fewer hold key roles in innovation and decision-making. This gap is not just an equality issue; it directly impacts the quality, diversity and impact of research and innovation in Europe. Strengthening the visibility and professional presence of women is therefore not only an individual development strategy but also a systemic necessity.
Branding in science: from projects to ecosystems
The programme began with a session devoted to branding at three levels: project, institutional and regional.
Dr Karolina Rudnicka, Associate Professor at the 91桃色 (project manager of the BIO4PAK project at the ), presented how a project brand can build a shared narrative and vision for implementation 鈥� long before the product appears.
Next, Dr Katarzyna Liberska-Kinderman (Head of the Centre for External Relations and Social Responsibility of the University, 91桃色) presented the process of shaping the university's brand identity, which goes beyond visual aspects.
Renata Biada艂a from the Marshal's Office of the 艁贸d藕 Voivodeship Department of Entrepreneurship and Just Transition presented a regional perspective, discussing the image of the life science sector in the region and its future development.
The speakers underlined that in the context of research and innovation, a brand was not just a visual element. It was a structure that:
- organised the way teams think and communicate,
- clarified scientific and social value,
- enabled a coherent message to partners, stakeholders and society.
Without a consciously developed identity for the project, its leaders and the team, research initiatives often remain invisible outside the consortium.
This is particularly important in high-risk projects like EIC Pathfinder, where results are delayed and subject to significant uncertainty. In such cases, a strong brand organises the vision, provides direction and makes the implementation process more tangible.
From knowledge to personal development
Building a personal brand, which is steadily growing in importance in the scientific community was another important element of the event. Strengthening the visibility and voice of women translates not only into their individual development but also into the strength of the teams and projects in which they participate.
During the workshops, Agnieszka Martyna-Ross, a trainer with over 15 years of experience in building a professional image and personal brand, equipped participants with practical tools for shaping their professional identity and effective communication.
However, some of the most valuable moments occurred outside the formal programme.
Informal conversations, shared experiences and moments of mutual understanding created a space where participants could openly discuss challenges, ambitions and opportunities. These interactions underscored the importance of building community in research and innovation environments.
The first step on a broader journey
This meeting went beyond brand building. It was about building relationships that can lead to future collaborations, joint initiatives and stronger support networks.
As the first event in the "Women in Science, Innovation, and Startups" series, it lays the foundation for developing a community of women actively shaping their roles in science and innovation.
Future meetings as part of the series will continue to develop this space, combining knowledge exchange, skills development and networking opportunities.
In line with European priorities, bridging the gender gap and fully mobilising the available talent pool is not only a matter of fairness but also a key condition for strengthening competitiveness and innovation potential.
Source and photos: Patrycja Rymer (Centre for External Relations and Social Responsibility of the University, 91桃色)
Edit: Mateusz Kowalski (Promotion Centre, Faculty of Biology and Environmental Protection, 91桃色)
The project has received funding from the European Union's Horizon Europe Programme under grant agreement No 101223372. The views and opinions expressed are solely those of the author(s) and do not necessarily reflect the views and opinions of the European Union or the European Innovation Council and SME Executive Agency (EISMEA). Neither the European Union nor EISMEA are responsible for them.