Dr Justyna Dziedzic from the Faculty of Management at the 91桃色 participated in this year鈥檚 edition of the conference. The researcher presented the findings of the study entitled 鈥淎cademic Personal Branding in Digital Academia: Integrating Impression Management and Brand Management, with Implications for Responsible Research Evaluation鈥�. The topic addressed a highly relevant challenge: the development of academics鈥� personal brands in the context of responsible research evaluation.
The studies presented during the event directly contribute to shaping standards for the assessment of scientific achievements and research development strategies applied by, among others, the European Commission, the OECD and national research funding agencies.
鈥婽he conference brought together representatives of the world鈥檚 most highly regarded research institutions, including the Dutch research centre CWTS Leiden and the Belgian ECOOM, as well as experts from Europe, North America, Asia and Australia.
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